What is Social Media Marketing?

Social Media Marketing is a Digital Marketing Strategy that helps in generating high
website traffic, promoting your products and services using different social media
platforms like Facebook, Instagram, Twitter, Pinterest, Linked In, Snapchat, and
many more.
Call Bharat is a Digital Marketing Agency which provides all the different types of
Digital Marketing Services like Search Engine Marketing, Social Media Marketing,
Search Engine Marketing, and many more.

Importance Of Social Media Marketing

As of stats, active social media users are 3.5 billion worldwide and the average time
spent on social media is 3 hours. And here Facebook has a great share of 90% of
total social media users. Since 2004 social media users are increasing day by day
and as of now a big or vast market place is generated.
As Social Media Platforms have greater active users, so it is the best platform to
promote your products & services and generate high sales. And Call Bharat
provides social media services to grow your business and generate high
Now, let us discuss some of the top 10 benefits of social media marketing for
growing a business.

1. Create Brand Awareness
2. Promote Your Products and Services
3. Generate High Website Traffic
4. Produce High Leads
5. Build Customer Relationship
6. Build Brand Loyalty
7. Improve Search Engine Optimization
8. Audience Engagement
9. Cost-Effective
10. High Market Reach

1.Create Brand Awareness:

Social Media Platforms are the best way to create brand awareness because it has
high audiences and a wider market to promote your brand.
Ways to create Brand Awareness:
→ Finding Relevance Market:
To promote your brand you should be targeting particular audiences relevant to your
product or services and who have an interest in your product category. Targeting the
whole market may lead to a high budget and generate less traffic because trying to
connect with those who are not interested in your product and services is a waste of
capital and time.
→ Be Active In Social Media:
To create brand awareness and reach more customers, you should be active on
social media platforms. You should be posting Posts frequently and should have
good and sound content which engages customers.

2. Promote Your Products and Services:

Social Media is the biggest platform that allows you to promote or sell your products
& services and helps in generating high sales to grow your business.
You can make customer’s engaging and generate high sales using certain
techniques like
→ Providing Festival Offers, Discounts, Special Coupons and cashback offers.
→ Create attractive posters and banners with sound content and offers to engage
customers in your website.
→ Promoting your products and services in relevant groups and communities.

3. Generate High Website Traffic:

You can generate high website traffic using social media by
→ Completing your profile
→ Posting your blogs
→ Providing your website link in every post
→ Creating and sharing sound content

4. Produce High Leads:

Social Media is a platform where people spend more time, so you can promote your
products and services to your target audiences by giving attractive offers and promo
codes to generate high leads.
Your post should be containing a clickable button so that customers can click and go
directly to your landing page and process further. Landing Page is very important
because, if the landing page is attractive and has relevant content then only
customers get engaged otherwise bounce rate increases.

5. Build Customer Relationship:

Building customer relationships is a more important part of your business. Nowadays
customers are more conscious about quality service. So,
→ Responding to customer questions and queries
→ Getting good reviews
→ Communicating and solving customer issues
→ Responding to both good and bad reviews

6. Build Brand Loyalty:

Creating brand loyalty is the most difficult part of any business but it can be made
using certain tips
→ Providing Quality and effective services or products
→ Sharing good and related content
→ Be active in social media
→ Responding to customer reviews

7. Improve Search Engine Optimization:

Social Media Platforms are a part of Search Engine Optimization Factors i.e. Local
Factors. You can improve your Search Engine Optimization ranking through social
media by
→ Frequently optimization of profile content
→ Posting and promoting your website blogs
→ Creating and posting high-quality content

8. Audience Engagement:

You can make audiences engaging with your post or website by
→ Engaging in multiple-choice questions
→ Conducting Webinars
→ Asking them to comment on their thoughts
→ Sharing posts on trending topics

9.Cost-Effective:

Social Media Marketing is a cost-effective and precise way of digital marketing which
helps businesses to grow and generate high sales.
It is cost-effective in promoting your sales and services in the vast digital market.
Social media helps in generating brand awareness by frequently posting and posting
quality and sound content. You can generate sales by providing different offers,
discounts, promo codes, etc.

10. High Market Reach:

Social media has a vast audience market in which you can have a high market reach
according to your marketing strategies. Social Media allows you to promote, sell and
generate high website traffic.

Conclusion:
At last, we can say that Social Media Marketing also plays an important role in
growing business and generating high sales and leads. It has a wider digital market
which can help our website increase SEO rankings. Social Media helps in creating
brand awareness, promoting products & services, and boosts our business growth.
For Promoting your business on online platforms through SMM and Increase your
website ranking through SEO you can check out Call Bharat a leading Digital
Marketing Company In Hyderabad – India.